Colours
The Spark Studios colour palette.
Primary
Space Black
Foundation
Light White
Contrast
Signal Red
Signal
Growth Green
Signal
Neutrals
Rationale
The base.
Black and white are not background choices, they are the system itself. Every composition at Spark starts here. They carry the authority, the clarity, and the consistency that the brand is built on. Everything else exists in relation to them.
The depth.
Dark grey and mid grey are not brand colours. They are tools. They create hierarchy within the system, separating elements, supporting typography, adding dimension without introducing noise. When you need to distinguish without interrupting, you use grey.
The signal.
Red does not decorate. It directs. It appears where you want the eye to go, a word, a number, a moment that demands attention. The rest of the composition sets the stage. Red is the performance.
The transition.
The gradient is not a colour, it is a movement. Black to grey to white. The gradient is not a frequently used colour, it is an element for specific moments where the system needs to move, breathe, or create depth organically.
Rules
Black and white are always the foundation. No composition starts from colour. Every layout begins in black and white, everything else is built on top of that base.
Red directs attention. It appears where you want the eye to go, a word, a data point, a moment that matters. Red is never used as a background.
Dark grey and mid grey exist to create hierarchy, not expression. They support typography, separate sections, and add depth without competing with the primary palette. A subtitle that supports a headline, a caption beneath a data point, a label that needs to be there but shouldn't be the first thing seen.
The gradient is reserved for specific moments, transitions between sections, motion contexts, backgrounds where the system needs to breathe organically. It is never decorative and never a substitute for colour.
Support colours are exclusively for diagrams, charts, and infographics. They never appear in brand expression contexts.
Red is screen-sensitive. It can shift toward pink or coral depending on the device and colour profile. Always verify on multiple screens before publishing.
No colours outside the defined system. Ever.
Support Palette
One system. Two surfaces. Always clear.
The primary palette of Spark, black, white, red, grey, is the brand. It is what makes Spark immediately recognisable and it is never compromised.
But Spark operates in complex environments. Presentations with multiple data sets. Reports with charts that need to distinguish between eight different variables. Infographics that communicate layered information at a glance. In those contexts, a single accent colour is not enough, and that is exactly what the support palette is for.
These are not brand expression colours. They do not appear in hero assets, social content, or any context where Spark is presenting itself. They exist exclusively for data visualisation, diagrams, charts, graphs, and infographics where multiple distinct colours are needed to communicate clearly.
The colours in this palette have been selected to work on both black and white backgrounds. They are bold, mid-range tones, no light tints, no dark shades. Applied in sequence, they maximise contrast between neighbouring colours, making data immediately readable regardless of the complexity of the information being presented.
01Crimson
02Ember
03Amber
04Gold
05Lime
06Teal
07Sky
08Cobalt
09Violet
10Magenta
11Rose