Tone of Voice
How Spark Studios communicates.
Principles
- —Confident, never arrogant — we speak as the standard between good and exceptional.
- —Human first, AI amplified — technology serves instinct, not the other way around.
- —Sharp and economical — leaders who push, thinkers who provoke, makers who obsess.
- —Forward-leaning — we talk about where businesses want to be, not just where they are.
Do
- ✓Lead with a clear point of view.
- ✓Keep statements short and deliberate.
- ✓Pair bold claims with proof.
- ✓Write bilingually-ready, globally legible copy.
Don't
- ✗Don't hedge or pad with jargon.
- ✗Don't let the AI story overshadow the human one.
- ✗Don't overclaim — exceptional is earned, not asserted.
- ✗Don't break the 'It only takes one' economy of language.