Service Components
All deliverable components across Spark Studios service lines.
North Star Development
Definition of the brand's long-term purpose, vision, and directional ambition.
Brand Playbook
Comprehensive brand strategy reference covering positioning, messaging, tone, and audience framework.
Brand Architecture
Structural framework defining the relationship between brand entities, sub-brands, and product lines.
Brand Health & Audience Research
Research into brand perception, audience composition, and competitive landscape.
Data Strategy
Framework for data collection, insight generation, and evidence-based brand decision-making.
Brand Identity
Development of the complete visual identity system including logo, colour palette, typography, grid, iconography, imagery direction, and motion principles.
Innovation Strategy
Structured ideation and strategic development of new products, services, or business lines under the brand.
Experience Design & Prototyping
Design and prototyping of new brand experiences and service touchpoints.
Brand Extension Planning
Strategic planning for extending a brand into new categories, markets, or formats.
Cultural & Market Localisation
Adaptation of brand positioning, identity, and communications for specific cultural contexts, languages, and market environments.
Information Architecture
Definition of content structure, navigation model, and platform taxonomy.
UX & UI Design
User experience wireframes and user interface design aligned to brand identity and device requirements.
Platform Build
Configuration and build of the digital platform including templates, components, and content models.
Content Integration
Population of approved content, media, and structured data into the live platform.
DevOps Setup
Configuration of hosting environments, deployment pipelines, and staging and production workflows.
Platform Custodianship
Ongoing platform maintenance, performance monitoring, issue resolution, and feature roadmap delivery.
Social Channel Setup
Creation, configuration, and branding of social media channels.
Communication Strategy
Development of the overarching communication approach, messaging framework, and channel strategy.
Content Strategy
Definition of the content architecture, editorial approach, topic framework, and format mix to serve audience and brand objectives.
Content & Activation Calendar
Structured plan of content outputs and activation moments across channels and timeframes.
Paid Media Management
Planning, execution, and optimisation of paid media campaigns across digital channels.
Public Relations
Development and management of earned media, press relations, and external communications.
Search & Discoverability
Optimisation of brand presence and content to maximise visibility wherever audiences seek answers, across search engines, AI platforms, and emerging discovery channels.
Community Management
Ongoing management of brand social communities including moderation, engagement, and social execution.
Event Strategy
Development of the events calendar and activation plan aligned to programme objectives.
Event Production & Execution
End-to-end planning, management, and on-site delivery of events and activations.
Event Creative & Spatial Branding
Creative direction and production of event-specific branded materials, spatial branding, and experiential elements.
Brand Measurement
Ongoing measurement of brand awareness, perception, and sentiment tracked against benchmarks over time.
Performance Audit
Structured review of marketing and campaign effectiveness over a defined period, with findings and strategic recommendations.
Conversion Analysis
Analysis of audience journey from awareness through to conversion, identifying friction points and optimisation opportunities.
Media Mix Modelling
Modelling and optimisation of budget allocation across media channels based on effectiveness and ROI contribution.
Customer Value Management
Framework and ongoing management of customer lifetime value, retention strategy, and loyalty drivers.
Reporting
Performance reporting against agreed KPIs and programme objectives. Cadence defined in the engagement brief.
Data Visualisation
Design and delivery of performance dashboards and visual reporting tools translating data into actionable insight.
Creative Direction
Creative direction and quality oversight across all output produced under an engagement, ensuring brand and strategic alignment.
Creative Concepting
Origination of art direction, creative concepts, and visual narratives as a standalone strategic output.
Creative Production
Production of assets across all required formats. Type, volume, and format defined in the engagement brief.
KPI Framework
Establishment of the measurement framework, KPIs, and performance baseline at engagement outset.
Marketing Process Design
Design of marketing workflows, approval processes, and operational procedures.
Marketing Technology Stack
Scoping, selection, and configuration of the marketing technology ecosystem.
AI-Native Marketing Operating Model
Design and implementation of an AI-first marketing operating model covering tooling, workflow structure, and team enablement.
Internal Capability Building
Formal training and enablement of teams to operate and maintain marketing functions independently.
Brand Custodianship
Ongoing stewardship of the brand ensuring consistency across all outputs, vendors, and touchpoints.
Programme Leadership
Senior strategic oversight of an engagement including stakeholder management, governance, and quality assurance.
Delivery Management
Operational management of an engagement including scheduling, resource coordination, and milestone tracking.
Master Asset Library
Establishment and maintenance of the master creative asset library including version control and final export package.
Stakeholder & Ecosystem Mapping
Identification and analysis of the stakeholder landscape and ecosystem relationships relevant to the engagement scope.
Workshops
Facilitated collaborative sessions designed to achieve a specific strategic or creative output with client and stakeholder participants.
48 components